Everything's From Western Australia

Kasumi Beauty & Madame Nyonya

Just a little story of how we started.

Kenneth Lim founded Kasumi Beauty in Perth, Western Australia after a lifetime quest to manage his own allergies. Kenneth discovered he reacted to certain ingredients in conventional skin care, whilst some natural Asian remedies were calming and soothing to the skin. Most importantly, going natural is not a guaranteed solution, as some combination of essential oils and herbs caused a reaction. From the humble days of creating remedies for himself, Kenneth’s Singaporean and Hong Kong heritage inspired him to research ingredients commonly used in traditional remedies from Asia such as Camellia Oil, Siberian Ginseng, Gingko and Goji Berry. and incorporated them into modern skin care products. In 2012, after years sharing his remedies with friends and acquaintances, Kenneth decided to work with a Pharmaceutical company to refine his remedies and created a modest range of products under the Kasumi Beauty brand. Turning skin care regiments on its head, Kasumi Beauty creates products only out of necessity by the end users. No multi stepped routines. Just cleanse and protect and nourish with the best combination of natural active ingredients.

Kasumi Beauty is all about Skin Health

The core principle of Kasumi Beauty is soothe, calm, protect and balance, with the aim of keeping the skin in optimum natural condition, so that you can move on with confidence and ease.

Kasumi Beauty and Madame Nyonya celebrate the rich Asian cultures of beauty and health within Australia’s modern beauty rituals, by using ingredients and adapting formulations that were tested and embraced by generations of women in Asia.

Kasumi Beauty’s line of body and skin care products are created for the young woman, who enjoys the convenience and ease of modern day products with a subtle connection to the traditions of Asian beauty rituals. Kasumi Beauty is influenced by the floral notes of Cherry Blossom, White Magnolia, fruits such as Kaffir Limes, Papaya, Pomegranate, Yuzu and Herbs such as Lavendar, White Tea.

Madame Nyonya’s line of body and skin care products goes deeper into Asian traditions, particularly influenced by the Peranakan women, (known as the “Nyonya”), who embraced more classical and traditional rituals from the Indian, Indonesian, Thai, Malaysian and Chinese cultures. Madame Nyonya is influenced by the floral notes of Rose, Jasmin, Orchid, Hyacinth, herbs and spices such as Cloves, Cinnamon, Tumeric, Ginger, Ginseng, Gingko, with Rice, Sandalwood and Coconut Oil.